Regardless of size, industry, geographical or virtual location, every business needs positive customer reviews. Word of mouth is, and will always be invaluable in maintaining an excellent online reputation. It’s easy to have bad reviews, people like to complain. The thing worse when compared to a bad review, isn’t any review at all. If a consumer results in your product, hasn’t heard about you and can’t find any chatter about your company, they will probably move on. Even a business with just one positive review is more desirable to the customer than one with zero feedback. Unfortunately those reviews that are positive can be pretty elusive. Consumers want to see them, but they do not always take some time to sit back and write one.
To start with, make sure there is a simple way for your clients speak about their experience on a platform that will be linked with your business. A customer comment section on the site is a good start, but that may only work if your internet site is on page one of a Google seek out your keywords. Getting good customer reviews in a popular place, and be associated with your company means utilizing social media and 100K Shout Out Review websites. Facebook is currently being used as an advertising venue for all businesses. Customers are invited to’Like’their page, and thus be linked in to the news feed which obviously has blurbs about upcoming promotions, new services and special offers. A Facebook page entails your web visitors can post an evaluation on your wall. The same does work for businesses with LinkedIn profiles.
A Twitter page is a good way to have instant information out to your clients, and vice versa. A customer with a Twitter account might do a shout out to any or all their followers about your business. Needless to say that’s much less traceable as Facebook reviews, nonetheless it sends ripples out in the land of Tweets.
FourSquare and Urbanspoon are also great venues for reviews, and all very searchable on Google as well as the sites themselves. Additionally, Google has its business review platform, Google HotPot. Any business listed in Google Places or Maps is automatically listed, but since the platform is indeed new there are numerous businesses not yet reviewed.
Now for the bad news…all of the review methods in the list above go unchecked, unless the business enterprise owner polices them themselves. Anyone can go in and write what they like, whether it’s true or not, and post it to the Internets. The alternative is to employ a reviewing site whose only purpose is to get and offer product critiques published by industry experts. For online services, big ticket purchases (like vehicles) or fairly new technology products, these online review sites are extremely ideal for the consumer and the business. Not merely will there be authority in the content, the review is genuine. Having them published by industry experts means there will an objective technical assessment of the item or service. No longer vague statements of approval based on a subjective pair of values. Readers will have the ability to own specific information that genuinely examines the item in question. Now that’s the kind of review every business owner wants, legitimate and authentic.
To encourage a professional review of your product or service, consider employing a managed online review site. Inviting your own personal pair of professional assessment could certainly be a conflict of interest and thus take credibility far from the business and the evaluation. Putting your product or service in the hands of a stranger who is also an industry authority, via a’handover man’keeps the evaluation unbiased. Then there is no need to rely on iffy customer reviews that may or might not be either written or show through to web searches. Social networking continues to be an invaluable enough avenue for business networking and online reputation so it should not be dismissed. Just keep things simple, you need a presence not a highly active profile.
100K Shout Out 